Confoundle · a reasoning trap
Relative versus absolute risk
"Cuts your risk by a third" sounds enormous. But a third of what? If the risk was 75 in 1,000, a third of it is 23 people. If the risk was 3 in 1,000, a third of it is one. The percentage tells you how much of the risk went away and says nothing at all about how much risk there was, which is the part that decides whether it matters to you. Ask for the plain numbers: how many out of 1,000, and how many people have to take it for one of them to benefit.
The rule
A percentage reduction tells you what share of a risk went away. It cannot tell you how big that risk was, and that is the part that decides whether it matters to you.
What it looks like
Why it works
Take a risk of 8 in 100 and drop it to 5 in 100. Divide the drop by the risk and you get a third, which sounds like a lot. Divide the same drop by the people and you get 3 in 100, which sounds like very little. Neither is wrong. They answer different questions: what fraction of the danger was removed, and what are the odds this helps me. Only the second one is about you. The gap between them grows as the risk shrinks, which is why the most impressive relative figures usually come from the rarest outcomes. This is not only a media problem. Relative figures make treatments look better to doctors too, and the same trial result draws more enthusiasm when it is described relatively than when it is described in whole people. It also cuts the other way with harms: a scare expressed as a doubling of risk sounds alarming whether the risk went from 1 in 10 to 2 in 10 or from 1 in 100,000 to 2 in 100,000. The habit that protects you in both directions is to insist on the numbers out of a fixed group of people, and on how many have to be treated, or exposed, for one to be affected.
Source
See if it fools you
This page gives the answer away. The puzzle version shows you the same figures first and asks you to commit before the reveal.
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